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College Exhibition: IAAD - Yamaha Project
Fri, 20 Oct 2006In early September, Transportation Design students from Istituto d'Arte Applicata e Design - Turin (IAAD) presented the results of 'Yamaha Next Move', a project sponsored by Yamaha, exploring a personal vision of a Yamaha scooter for the near future. Yamaha guided the students through the next generation of "two wheelers" suggesting two themes: - Youngsters, two wheels, 50 cc: For kids that can only drive 50 cc, there are many products on the market, but sales are in decline. The project brief included evaluation of the possible causes for lack of interest and offers new solutions, including functional and aesthetic proposals.
GM won't show new cars in LA
Thu, 13 Nov 2008GM has delayed the unveiling of two new cars the company had intended to show the press and public at the forthcoming Los Angeles auto show. The largest US automaker will now show the production versions of the Buick LaCrosse and Cadillac CTS coupe at the Detroit auto show in January instead. "We believe we can better capitalize in Detroit" said spokesman Scott Fosgard.
Umea University students complete Saab collaboration project
Wed, 03 Nov 2010A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.