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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Salon Privé 2012 Preview

Salon Privé 2012 Preview - Jay Kay and the Bagleys Salon Privé, the UK equivalent of Pebble Beach and Villa d’Este, moves to September this year and promises lots of interesting car goodness. Salon Privé - that car show in London that your other half will enjoy – has the same problem as almost every other event in London 2012 – there’s too much going on. What with the 2012 Olympics and the Diamond Jubilee there’s not much space left in the London ‘Season’ so Salon Privé has been moved to the back end and will run from September 5-7th.

Mitsubishi Scrappage – now on 5 year old cars

Mitsubishi are now offering the Scrappage allowance on cars from 5 years old [ad#ad-1] Despite our reservations about the Scrappage scheme in the UK, it would seem that it is proving to be a good handle to hang sales publicity on for car makers. Hyundai have told us about their successes and the interesting trade-ins they’ve had on cars sold under the Scrappage scheme, and we reported recently on two guys buying Nissan GT-Rs with the Scrappage allowance. And now Mitsubishi are using the Scrappage scheme to promote new car sales.