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Motor industry backs EU membership

MOTOR MANUFACTURERS have given strong backing for the UK staying in the European Union, citing benefits including business links and free movement of labour. A survey by the Society of Motor Manufacturers and Traders (SMMT) showed that 92% of automotive firms believed that staying in the EU would be best for their business, although most wanted to see reforms. The SMMT said its study showed how EU membership benefited the industry, such as access to a single market and funding for research and development.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Geneva Motor Show (2011) Preview

Geneva Motor Show 2011 - 3rd - 13th March 2011 It would be hard to miss the looming Geneva Motor Show if you have even the slightest interest in cars. So with Geneva almost with us we thought we should drag together all the threads of information from around Cars UK in to one place so you can see what to expect. It’s nice to see we’re getting some proper high-end stuff at this year’s Geneva Motor Show.