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Subaru seeks to dump 'quirky,' broaden appeal
Mon, 12 Jul 2010When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.
Citroen DS3 Cabrio to get Top Gear Live UK debut
Fri, 19 Oct 2012The drop top version of the DS3 – the Citroen DS3 Cabrio – is to get its UK debut at this year’s Top Gear Live shows. Just as Fiat has with the 500, Citroen has given the DS3 Cabrio a folding roof that keeps pillars and roof rails in place so the DS3 Cabrio looks just like the regular DS3 with the roof up, saving weight and costs and keeping the very good looks of the DS3 intact. The DS3 Cabrio is due to go on sale in early 2013 – just in time for first customer deliveries in the spring – but ahead of the UK arrival of the Cabrio you can see Citroen’s appealing drop top at this year’s Top Gear Live shows.
£500m scheme introduced to boost electric car ownership
Tue, 29 Apr 2014Newspress Deputy prime minister Nick Clegg is today launching a £500 million scheme to boost electric and hybrid car ownership in the UK. Perks for electric car drivers The funding will provide extra perks to encourage more drivers to trade in their old, conventionally powered cars for electric or hybrid vehicles. Councils will be able to apply for funding if they come up with plans to encourage people to ditch their petrol and diesel cars – for example, by offering free parking to electric vehicles and giving them the right to drive in bus lanes.