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Relive Volvo's 'Emotion of Design' Google Hangout
Mon, 02 Dec 2013If you missed out on Volvo's ‘Emotion of Design' Google Hangout, which was broadcast on Volvo's YouTube channel on 28 November, you can relive it here. The Hangout, which featured Volvo's exterior design chief Maximilian Missoni, neuropsychologist Dr David Lewis and Wallpaper magazine's automotive correspondent Jonathan Bell, discussed the results of the Swedish carmaker's experiment to measure the emotional response to the Volvo Concept Coupé – among other things – using an electroencephalographic (EEG) machine. Participants were asked to rate a series of images while wearing an EEG headset measuring brainwave activity, with results showing that car design and emotions were inexorably linked.
Fans to vote on next Chevrolet Super Bowl ad
Thu, 22 Dec 2011Chevrolet is giving one lucky filmmaker a chance to see his or her commercial broadcast during the biggest game of the year, Super Bowl XLVI. Filmmakers from 32 countries offered their interpretation of Chevy's "Everyday Hero" campaign. The winner will be chosen based on the number of fans who share the video from http://chevroletroute66.msn.com.
Who's Where: Sielaff and Egger take on new roles in 2012
Thu, 22 Dec 2011Both Wolfgang Egger and Stefan Sielaff will take on new roles in the latest move of car designer chess within the Volkswagen Group. Egger takes over the position of Head of Audi Brand Design from Sielaff, who will become Head of Interior Design for the Volkswagen Group as well as Head of the Volkswagen Design Center in Potsdam. Their respective roles will become operational on 1 February 2012.