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Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

Lotus Clark Type 25 Elise SC (2008): first official pictures

By Ben Pulman First Official Pictures 05 June 2008 11:41 Lotus has unveiled its first special edition supercharged Elise. Dubbed Clark Type 25 Elise SC, the new model commemorates legendary F1 driver Jim Clark, who died 40 years ago at Hockenheim. Inspiration comes from the Type 25 F1 car Jim Clark won the 1963 world championship in, so the SC is British racing green with a central yellow stripe, plus black and silver Lotus Sport wheels.

Volvo S40 Review & Road Test: Volvo S40 SE DRIVe Start/Stop (2011) Part 2

Volvo S40 DRIVe Interior - a decent place to be As already noted, the Volvo S40 DRIVe is pretty much a Ford Focus under the skin, which is a more than decent starting point. The Focus has a very good set of road manners and the ability to produce an enjoyable drive. Yet somehow the S40 conspires to be not quite as good as the Focus; much more average than you’d expect when you start to push on.