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2015 Land Rover Defender heading for the U.S.

Land Rover has revealed that when the 2015 Defender arrives it will be a world car and sold in the USA. So it’s not a huge surprise that Land Rover has revealed that the new Defender will be sold around the world, including in the US, where Land Rover Defenders haven’t been sold for fifteen years. We’re not really going to know exactly how Land Rover plan to market their two ranges – Land Rover and Range Rover – until the all new range of cars finishes rolling out over the next few years.

Alan Mulally spells out the future

Ford CEO Alan Mulally is famously on-message, handing out business-card-size versions of his business plan to all and sundry, including his “One Ford” mantra. “One Ford” covers a lot of ground, but it's shorthand for Ford becoming a single entity where the right hand knows what the left hand is doing. It's close kin to the concept of building global product platforms that spread costs for product development and parts over the greatest possible volume.

Europe trailing on ESP safety

NOT ENOUGH new cars in Europe are being specified with an electronic stability programme (ESP) that is proved to be most important safety system in prevent collisions. Research by Frost and Sullivan has found Europe is lagging behind North America, where there is almost 100% success with fitting news cars with ESP. Despite ESP being included in the European New Car Assessment Programme since 2011, the study shows there has been only a minimal increase in the number of cars sold that have ESP.