Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Infiniti announces M35h performance, CO2 figures

Infiniti has confirmed the official performance, emission and fuel consumption figures for its first hybrid, the M35h. The figures are impressive, too: the Infiniti M35h is quicker, cleaner and greener than its petrol or diesel siblings, and not far behind rivals like the BMW 5-series. Let’s start with what you get, and under the bonnet is a 3.5-litre V6 that Nissan 350Z owners might recognise.

McLaren MP4-12C arrives in USA (video)

The MP4-12C hits the US The McLaren MP4-12C has finally hit the USA, and to celebrate McLaren has put together a video showing its arrival in America. Being a supercar lover in the USA can have its drawbacks, particularly if you have a penchant for supercars from smaller car makers, because the US can be rather tetchy about letting a handful of supercars on American roads, just in case they destroy the fabric of American society. McLaren had that problem with their last car – the iconic McLaren F1 – and it took years for the legislative mess to be sorted to let ultra rich Americans indulge in a bit of McLaren love (mind you, it also lined McLaren’s pockets as they charged and arm and a leg for software to make US F1s legal).