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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Lotus Exige S Type 72 celebrates F1 return

The new Lotus Exige S Type 72 Lotus is back in Formula One for the first time since the early nineties and to celebrate they’ve announced a new car. But don’t get too excited, it’s not the new Lotus Esprit or even the Lotus Evora Convertible. It’s yet another Lotus Exige, this time the Lotus Exige S Type 72.

2013 Nissan LEAF updated

Nissan has updated the LEAF EV in Japan for 2013 with better range, less weight and a new LEAF S entry-level model. Revealed in Japan – but likely to come to the UK from 2013 when the LEAF starts rolling out of Nissan’s Sunderland factory – there are significant upgrades to the powertrain which result in both less weight and better range. Nissan has had a play with the electric powertrain and made it both smaller and lighter with a new motor that uses 40 per cent less dysprosium (a rare earth metal) than before, and comes in 30 per cent smaller and 10 per cent lighter, and a new streamline battery case and a few other tweaks drops the LEAF’s weight by 80kg.