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The 2015 Porsche 911 Targa will debut Monday

Porsche's bringing the 997-generation 911 Targa to the Detroit auto show and you can watch it debut live at 11:45 AM EST on Monday, January 13. We've been told to expect a "retro" look, "Echoing the design of the original 911 Targa of 1965..." though we're not expecting to see a soft rear window. To watch the debut on Monday, click here.

Ford to triple production of EcoBoost engines by 2015

Ford EcoBoost Engine production to increase In another clear sign of engine downsizing by car makers Ford has announced it will triple production of its EcoBoost engines in Europe by 2015. The petrol engine is fighting back against hybrids and diesels with downsizing and forced induction creating petrol engines that work more pleasingly than  diesels – and with lower particulate emissions – whilst delivering proper performance and levels of economy that would have been unthinkable just a few years ago. Ford is in the vanguard of this mainstream push to make petrol engines relevant even in a car world dictated by government CO2 targets (which aren’t really CO2 targets , they’re official economy targets) and they’re planning to triple production of their very good range of EcoBoost engines in Europe over the next three years.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?