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Bloodhound 1000mph World Speed Record attempt goes carbon neutral. Piffle.

Richard Noble’s Bloodhound Land Speed Record attempt will now be carbon neutral thanks to sponsorship by Carbon Neutral Investments (CNI). People like Richard Noble – leader of the Bloodhound Project aiming to break the 1000mph land speed record – are made of the same stuff as Spitfire pilots and Biggles, with a gung-ho approach to the inherent dangers and an inability to contemplate failure; British Bulldog Spirit at its best. So it seems almost sad that a proper Boy’s Own adventure like the Bloodhound SSC – a 133,000bhp rocket and jet powered racing car – should bow to trendy PC sensibilities by announcing it’s a ‘Carbon Neutral’ project.

Nissan LEAF £2500 UK price drop

Nissan has revealed that the LEAF EV will be reduced in price by £2500 with immediate effect and ahead of the launch of the uprated 2013 LEAF. The world hasn’t exactly fallen in love with electric cars, which has as much to do with the fact that an electric car, with its limited range, is never going to be a replacement for a normal ICE car. But compounding the impracticality of the EV as a replacement for the ICE car is the very high prices car makers are charging for electric cars, the sort of prices that mean buyers will probably find the ‘Cheap to Fuel’ EV a more costly option than fuelling a much cheaper comparable iICE car with petrol or diesel.

Art Center BMW/Exa project

There's a new sponsored project that is just getting under way at Art Center College of Design, the likes of which hasn't been seen in a very long time - if at all. The school's Transportation Design department has helped bring together BMW with Exa Corporation, a Boston-based virtual aerodynamic simulation company, and has tasked the students to re-design the current BMW X5 Sports Activity Vehicle with the hope of dramatically increasing its aerodynamic efficiency while still retaining the BMW flagship SAV design language. This brief is quite timely in the context of the industry's ongoing focus with sustainability and strikes at the core of the BMW Group's long term energy strategy known as the concept of Efficient Dynamics.