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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

New Citroen C1 revealed ahead of Geneva debut

The new Citroen C1 (pictured) revealed ahead of Geneva debut We’ve had the proper reveal of the new Peugeot 108 and a bit of a teaser photo for the new Toyota Aygo, and this morning we get the trio completed with the reveal of the new Citroen C1 ahead of its Geneva debut. We’d call the new C1 a 2014 model, but for some reason Citroen gave the current C1 an overhaul only a few months ago and made that a 2014 model, so we probably have to refer to this new one as the 2015 Citroen C1. Whatever model year to attach to it though, the new C1 is just a new Aygo or new Peugeot 108 in Citroen clothes and therefore offers much the same as those two cars.

Jaguar hybrid cars due in 2013-14

Jaguar will launch its own hybrid vehicles soon after Land Rover, CAR can confirm. Parent company Jaguar Land Rover is developing battery-assisted hybrid versions for both brands but its strategy puts part-electric Land Rovers first on the launchpad in 2013.Hybrid Jaguars – set to include the XJ and XF, but eventually every model – are therefore likely to be on the market by 2013-2014, using a similar eight-speed ZF hybrid transmission to petrol-electric BMWs.The staggered roll-out of battery Jags and Land Rovers makes sense: heavy 4x4s have come in the firing line from green protestors who label them Chelsea Tractors. Hybrid Land Rovers will trim emissions and – in plug-in hybrid mode – enable even big bulky Range Rovers to drive in zero-emissions mode into central urban areas emitting nothing more unsaintly than an electric whir.So which Jaguars will go hybrid first?It's likely that the largest models such as the XJ will receive the hybrid power packs first; large cars reap the greater benefit and can more easily swallow the additional cost, put at around £10,000 in today's money.JLR's Midlands engineering bases in Whitley and Gaydon now employ 100 engineers in the expanding hybrid powertrain business unit launched 18 months ago.