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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Victorious Mercedes debuts at Amelia Island

The Amelia Island Concours d'Elegance brings out some of the rarest and most beautiful cars on the planet. We'll be keeping our eye on one particular gem at this year's show: a 1914 French Grand Prix-winning Mercedes. The rugged racer will be the centerpiece of Mercedes-Benz's display along with the car's owner, George Wingard.

Crowds come back to Concorso Italiano at Monterey weekend

Organizers of this year's Concorso Italiano didn't know what would happen. New owner Tom McDowell had taken over the annual "Celebration of Italian Style" and moved the whole festival from the rather barren airport location to the sprawling Laguna Seca Golf Ranch just downhill from Mazda Raceway Laguna Seca. Would anybody show up?