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A younger, sportier look for Mercedes-Benz pays off with U.S. customers

When it comes to design, Mercedes-Benz was long the conservative grande dame of luxury-car makers. Styling was understated and aimed at middle-aged buyers. But a shift toward sportier and more youthful styling, partly driven by U.S.

Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Infiniti Q30 Concept revealed ahead of its Frankfurt debut

The Infiniti Q30 Concept (pictured) will debut at the Frankfurt Motor Show next month It’s more than two years since the Infiniti Etherea Concept concept arrived at the Geneva Motor Show to point the way towards Infiniti’s compact future, and now that future is almost here with the reveal of the Infiniti Q30 Concept following on from a teaser sketch of the Q30 earlier this month . Not that Infiniti has exactly thrown caution to the wind and sent us a whole raft of photos – just the single photo of the Q30 above – but it does give us a better idea of what Infiniti are aiming to do in the compact premium market. Based on the underpinnings of the new Mercedes A-Class – and probably using a mix of Mercedes and Renault engines – Infiniti want us to know that the Q30 isn’t just another addition to the ever increasing choice of premium crossovers, but a real of fusion of bodystyles.