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Hyundai opens new Flagship Showroom

Hyundai has opened a new flagship showroom in Romford, Essex, boasting the largest showroom of any UK Hyundai dealers. Deep in the heart of south Essex lies a golden triangle – bounded by Romford, Brentwood and Chigwell – where the wildlife sports orange plumage and fluorescent teeth and endless worker ants stream in to the great metropolis down the A12 to earn a crust in their daily grind. What better place to park a thumping great dealership than in the path of Towie money and commuter traffic thought Bill Cook, Director of Hyundai dealers Essex Motor Company.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Carlos Ghosn's automaker mantra: Go big or you'll go away

Size matters in auto company survival, Renault and Nissan CEO Carlos Ghosn told an audience in Detroit on Tuesday. To cope with the escalating costs and scope of a global industry, successful automakers must complete a trifecta--be able to compete in every technology, every market and every segment, Ghosn said during a luncheon speech at the Detroit Economic Club “No 3 million-unit carmaker can make it,” Ghosn said, explaining why his Renault-Nissan alliance forged an alliance with Germany's Daimler AG. Competency in one or two of the three skills is not enough, and only very large companies can afford all three, he said.