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Nissan Helps World's Strongest Man Set New World Record

THE WORLD'S strongest man, Zydrunas Savickas, set a new Guinness world record for the Most Cars Pulled By One Man when he towed 12 Nissan Notes weighing a total 12,941kg. Savickas, five-times World Strongest Man champion and widely regarded as the one of the greatest strongmen of all time, only had one attempt to set the new record. Wearing a specialised pulling harness and rope arrangement he pulled the 12 Notes over five metres, accomplishing the feat in 32.9 seconds.

Ken Block signs for Ford and the WRC

Ken Block – who became a YouTube sensation with his gymkhana stunt series ¬– has ended months of speculation by confirming he’ll compete in the 2010 World Rally Championship – switching his Subaru Impreza for a Ford Focus, while he'll also rally a Fiesta in the US. The Monster energy drink-backed deal will form a key part of Ford’s plan to market its hatches in America, and follows last year’s Pikes Peak Fiesta. It’s a tentative start for Block, who’ll be competing in select rounds of the WRC championship – Mexico is believed to be the first – to hone his skills.

Autoweek Design Forum returns with style

Creating striking products for a new generation of consumers was a hot topic at the Autoweek Design Forum, which returned on Thursday with an A-list panel of designers from the car world and a man credited with the proliferation of the Apple iPod. Heady company, and it resulted in interesting speeches and debates about design, technology and marketing--and making it all work together. The annual event is held at the College for Creative Studies A.