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Audi at the Paris motor show 2008

By Ben Whitworth Motor Shows 02 October 2008 16:52 Audi’s sparkling new A1 Sportback – a thinly camouflaged version of its 2010 A1 Mini-basher – as well as its frugal A4 Concept E and a rather large trophy were the highlights of Ingolstadt’s Parisian offerings this year. In essence this follows on from the Metroproject that Audi unveiled last year. Slightly bigger in five-door guise than the Mini, Audi is keen to play on the A1’s practicality as well as its aspirational qualities.

Volkswagen CrossBlue concept

Volkswagen has unveiled its new CrossBlue SUV concept at the North American International Auto Show in Detroit. Developed specifically for the North American market, if it makes it into production it will sit above the Tiguan and below the Touareg in the VW SUV range. The CrossBlue was designed in Germany under the leadership of VW Group's head of design Walter de'Silva and Klaus Bischoff, the VW Brand's head of design in close co-operation with Volkswagen of America.

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.