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Multi-Million Euro Results At Coys Classics Auction

THE MONEY flowed thick and fast at the recent Essen Techno Classica classic car show, as Coys auctioneers sold some important cars for significant sums of cash. Headline-grabbing cars included a 1972 Ferrari 365 GTB/4 Daytona Berlinetta that went for €487,305, a 1963 Bentley S3 Continental “Flying Spur” for €170,825 and a 1965 Ferrari 330GT 2+2 for €167,468. Other important classic cars that went under the hammer were a 1962 Jaguar E-Type Series I 3.8 Litre Roadster for €112,637 and a 1937 Bentley 3½ Drophead Coupe by Barker for €109,280.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Honda Fit EV cars being tested by Google, Stanford and California city

Honda dropped off a fleet of 2013 Fit EVs last week to Google, Stanford University and the City of Torrance, Calif., as part of the Honda Electric Vehicle Demonstration Program. All of the participants will conduct tests and log feedback for the company. “The goal of the Honda Electric Vehicle Demonstration Program is to better understand the challenges and opportunities associated with the advancement in battery-electric technology,” said Steve Center, vice president of the environmental business development office at American Honda.