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Lotus not liquidating

When a storied car brand moves only 137 units in a year in the UK and 242 in the US, predictions of said marque's demise carry a certain amount of weight -- 137 is not exactly a number that makes an automaker too big to fail. When the manufacturer in question shows up on a government list of companies to be shut down, brand-enthusiast hearts get heavy; the early stages of mourning kick in. But when the company in question is Lotus, the enthusiast thinks to himself, “Eh, they've been in dire straits before.

Lotus Evora’s high profile waiting list

Lotus has certainly had its ups & downs over the years. Started and run by the legendary Colin Chapman, Lotus has always done its own thing – not always successfully, it has to be said. But the last few years has been something of a renaissance for Lotus, with the extremely able and agile Elise and its siblings selling well.

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.