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McLaren Automotive Launch – LIVE on Cars UK

McLaren Press Conference Live on Cars UK I know, it’s more than a year since we reported that Ron Dennis was stepping down from his involvement in McLaren F1 to ‘Spend more time with the Family New Cars’ and almost a year since we reported that McLaren Automotive was being created as an independent company. So it seems a little odd to run a headline that says ‘McLaren Automotive Launch‘ when we’ve known about it for a year. But that year has been a busy one for Ron Dennis and the team at Woking.

New Smart ForTwo and ForFour set for 2014 unveil

Mercedes-Benz's struggling Smart city car division is seeking to add a new dimension to the urban driving experience with its third-generation ForTwo, currently undergoing the final phase of a three-year test and development program ahead of a planned unveiling mid next year. Set for North American launch in 2015, the ultra-compact two-seat hatchback represents a fresh chapter in operations for Smart, which has recently gained greater independence from parent company Mercedes-Benz as its boss, Annette Winkler, attempts to stem years of financial losses after almost a decade of rebuilding following its short-lived joint venture with Mitsubishi. The new ForTwo, known internally as project C453, has been developed in a joint engineering program with the upcoming second-generation ForFour and its sister car, the third-generation Renault Twingo.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.