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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Hyundai teases new Sonata before New York

Hyundai previewed the next Sonata in a teaser photo on Wednesday. It looks like the designers, maybe having gone a little too far with the last generation, toned this one down. We're a bit sad about that.

2011 Jeep Grand Cherokee to start at less than $33,000 for four-wheeler

Perhaps the most important vehicle to be launched by Chrysler this year, the 2011 Jeep Grand Cherokee, will start at a price that's a shade less than $33,000 for a four-wheel-drive model. The base model with two-wheel drive is $30,995. This Jeep, shown in concept form for more than a year, is critical to refreshing the Detroit automaker's aging lineup and generating some much-needed product mojo.