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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

California racetrack serves wine in a can

A NASCAR race may be a prime place for knocking back cold beers, but those looking to class up their racing libations can now reach for a chilled Flasq wine in an aluminum can shaped like a bottle. Sonoma Valley, Calif.'s, Infineon Raceway, the site of one of NASCAR's road-course races, has entered into a partnership with California-based Flasq, which is domestic wine sold in quick-chilling and 100 percent recyclable bottles. Starting with this weekend's Ferrari challenge, Flasq will be available at the track throughout the 2011 racing season.

Changan opens new European Designing Center in Turin

Changan celebrated the opening of its European Designing Center in Turin, Italy, last week as part of its celebration of the historic company's 150th anniversary. An audience of VIP guests and press were given grand tour of the new facility located in Rivoli near Turin after an opening ceremony filled with the pomp and pageantry we've come to expect from the Chinese car industry. The new 11,000 square meter European Designing Center is Changan's latest move to grow its business globally, having already established research and development centers at five Chinese locations as well as in Detroit USA, Nottingham UK, and Yokohama Japan.