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Simplification or complication? Mercedes shakes up its badging again

By Georg Kacher Motor Industry 29 August 2014 15:03 Mercedes is about to simplify - it hopes - its entire badging system. All four major model ranges will be affected by the revised nomenclature which is designed to make sense of the alphabet soup. The idea is to make sure each badge reflects the main range it’s attached to.

Mazda Minagi (2011) at 2011 Geneva motor show

Mazda is preparing the ground to launch a new CX-5 – a junior crossover to slot beneath the CX-7. The Mazda Minagi concept car is being launched at this week’s 2011 Geneva motor show and previews the production car expected this autumn. But as well as heralding a new junior crossover in the Mazda fold, the Minagi also showcases the company’s new Skyactiv engineering philosophy and Kodo design mantra.

Ford EcoSport concept

Ford is choosing the New Dehli Auto Expo to unveil its EcoSport concept. The all-new crossover vehicle is comparable to the Fiesta in size and is built atop Ford's new B-Car architecture. Designed in Brazil under the direction of Joa Marcos De Oliveira Ramos, the EcoSport is poised to be a significant part of the company's ‘One Ford' strategy that will see the previously Brazilian only EcoSport rolled out further afield in markets both developing and mature.