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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Suzuki S-Cross concept (2012) first pictures

Suzuki will launch the S-Cross crossover in late 2013, as a Golf-sized 4x4 to succeed the SX4. It's a bigger vehicle than today's SX4 and marks the end of the collaboration with Fiat which spawned the Sedici. The Italians will now turn to inhouse partner Jeep while Suzuki develops the new S-Cross itself.

Ford Focus Electric debut

2012 Ford Focus Electric - debuted at CES Las Vegas We expected Ford to debut the electric version of the new Focus at the Detroit Motor Show next week until they did the whole ‘Electric Focus Tease‘ thing last week. Just like Audi with their latest e-Tron Spyder, Ford has chosen to take the wraps off at the CES in Las Vegas. Which is probably as clear an indication as you need that the car’s place in the marketplace is becoming blurred with the push towards electric cars.