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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

McLaren P1: Geneva Motor Show

The new McLaren P1 has been revealed publicly for the first time at the 2013 Geneva Motor Show where it goes up against LaFerrari. In contrast, McLaren has been busy trailing the P1 for months and had revealed all we really wanted to know ahead of today at Geneva. That garnered more column inches for the McLaren than the Ferrari in the run-up to Geneva but it’s meant that the actual public reveal of the McLaren P1 has been totally overshadowed today by the reveal of LaFerrari.

Gumpert Apollo S sets Nurburgring record +video

Gumpert Apollo S sets new Nurburgring production car record But another record is probably about to cause a few rumblings. Gumpert has revealed that the Gumpert Apollo S lapped the Nurburgring in 7:11.57. Which according to Gumpert is a new Nurburgring lap record for a production car.