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Let Q modify your Aston Martin

We imagine there were really two options for naming Aston Martin's new personalization program: Q, or something boring like Amalgamated Personalisation & Colour Programme, complete with British spellings that will vex most spell-checking software and render it unsearchable in Google. Fortunately, Aston Martin has wisely decided to adopt the same name as the Quartermaster in Ian Fleming's "James Bond" novels -- a pure coincidence, we're told. Lucky owners of these customized machines will be able to tell their friends that it was Q who added a few special touches to their cars.

It’s the McBatmobile! McLaren X-1 debuts at Pebble Beach

McLaren Special Operations has delivered the McLaren X-1 to Pebble Beach, a re-bodied, one-off McLaren MP4-12C. We knew McLaren were planning a special car for Pebble Beach, and this is it – the McLaren X-1 Concept. If McLaren were looking for a way to show just how much the customisation service at Woking - McLaren Special Operations – can actually offer clients, the commission from an un-named McLaren client to create this one-off McLaren must have been manna from heaven.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.