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Bugatti takes a pair of Veyrons to Shanghai show

The growth of manufacturing in Asia has minted more than a few wealthy people--the target audience for Bugatti. The French-based boutique carmaker took two examples of the Veyron to this week's Shanghai motor show--the Asian debut for the Veyron 16.4 Super Sport and an individually customized 16.4 Grand Sport. The Veyron 16.4 Super Sport in Shanghai wears black-colored carbon-fiber bodywork, accented with polished and anodized aluminum trim such as the badges and wheels.

Cadillac CTS Coupe, CTS-V (2008): first official pictures

By Ben Oliver First Official Pictures 16 January 2008 04:07 Cadillac showed three major new models at Detroit, and pulled off one of the show’s few surprises by keeping its new CTS Coupe completely secret until it was officially unveiled. It also revealed the 550bhp CTS-V and the Provoq small SUV concept (see separate story). Although branded as a concept, the striking, angular two-door four-seat CTS Coupe will come to Europe in 2010 and will come here because it is based on the CTS saloon platform which will be offered in right-hand drive in the UK and other overseas markets.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.