Moose Racing Side Case Mounts Klr650 on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Game Changer? Ford has high hopes for '11 Explorer

Ford wants you to forget everything you know, or think you know, about its Explorer. The company has high hopes for its all-new SUV, and rightfully so. It's one of the most recognizable nameplates in the auto industry with, according to Ford, a 95 percent name-recognition rate.

Twin-turbo Ferrari 458 Italia takes on the Lamborghini LP-700-4 Aventador: Video

Exotic-car tuner Underground Racing from North Carolina prepared a Ferrari 458 Italia with a “bolt-on” twin-turbo system, boosting engine output to 700 hp. For comparison, the tuner matched the blown Ferrari against a Lamborghini LP-700-4 Aventador and its naturally aspirated 6.5-liter V12, rated at 700 hp. “We were interested to see how they stacked up against each other after seeing a twin-turbo Gallardo almost get beat by an Aventador,” Underground Racing president Kevin Howeth said.