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MINI miffed at Spy Photos of 2014 MINI Hatch

MINI has released their own ‘Spy’ shot of the 2014 MINI hatch (pictured above) The rise and rise of the internet in recent years has seen the once niche market for spy photos of unreleased cars go mainstream, and whether car makers like it or not they can be sure the moment they take their new pride and joy on the road it will be papped and online. Most unrevealed cars go out testing covered in swirly camouflage and padded add-ons to disguise shape and form, but this week a 2014 MINI hatch was snapped with no disguise at all, and it didn’t look great. It didn’t look great because the photo was taken from such a distance it distorted perspective and made the new MINI look a very odd shape.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

BMW resurrects the C1

BMW has resurrected the C1 as an electrically powered concept. It is part of a broad-based safety project conducted in cooperation with the European Union under the working title eSUM (European Safer Urban Motoring). The roofed scooter, which originally went on sale across Europe with a gasoline engine in 2000, was once touted by BMW as the future of urban mobility.