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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Nissan to open new Global Headquarters Gallery

Nissan, which opened its new global headquarters in Yokohama, Japan, last weekend (coinciding with the unveiling of the automaker's new electrically-propelled Leaf), will open a new gallery dedicated to its products on August 8th. Just as German automakers BMW and Porsche have shrines dedicated to their respective brands, Nissan's new gallery will feature exhibits of its current products, classic models and cars from its racing heritage. The new gallery - which boasts an area four times larger than the previous Nissan gallery in the company's former headquarters in Higashi Ginza - occupies 4000m2 of space on the first floor of the new building.

Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.