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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Mahindra XUV500 heading for Europe

Mahindra & Mahindra – India’s biggest SUV maker – is heading for Europe with the Mahindra XUV500 SUV. Mahindra & Mahindra are India’s biggest maker of SUVs, but are perhaps best known in Europe for the Ssangyong brand, but they’re on a quest to be major car player in the rest of the world, not just India. That quest is behind their acquisition of failing Korean car maker Ssangyong and the attempt to grab what was left of Saab from the liquidators.

Italdesign Giugiaro’s latest concept peek [w/video]

Giugiaro has tweeted a mysterious video and second abstract image of its new concept car, due to be unveiled at Geneva next month. The video is just as frustrating as the first image the design house released, with very few details revealed. However it gives an indication of the name of this widely anticipated concept, Italdesign Giugiaro captioning the video, "what's the name?