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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

2011 Renault Espace Facelift: Price & Details

The Renault Espace gets tweaked for 2011 The Renault Espace was the car that started the whole ‘People Carrier’ thing, and with ever improving options coming at them from every angle they need to keep the Espace fresh. So although facelift may be a bit strong for the changes Renault has made to the Espace for 2011 – it’s more a case of a quick bit of Botox in its lunch hour – changes there are. If we tell you that the highlight of the facelift is a set of LED running lights you’ll have a fair idea of the extent of the changes for 2011.

GM repays Government loans – sort of

GM Loans repaid early - or are they? We can’t deny that GM are making a pretty good job of rising Phoenix-like from the ashes of their effective bankruptcy. A new focus on cars that are relevant for our times instead of a fixation with dated products and dated management has certainly helped.