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Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.

Dealer unleashes limited-edition Viper roadster

Before production of the Viper ended earlier this month, Dodge made sure to send out the current generation of the V10 supercar with numerous limited-editions. Versions such as the 1:33, the Voodoo Viper, the ACR-X and dealer-exclusive models all trickled out of Chrysler's Conner Avenue assembly plant in Detroit. Arguably, the track-only ACR-X is the most extreme iteration, but hidden within the group of dealer-exclusive models is another noteworthy special model: the SRT10 Convertible ACR built specifically for Woodhouse Dodge in Blair, Neb.

For new CAFE rules, automakers place high-stakes tech bets

Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.