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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Top Gear: Jenson Interceptor, Lotus T125, Demolition with Tanks & Bob Geldof

The boys enjoy a bit of house demolition - with Tanks Remarkably, we’re already almost at the end of the current series of Top Gear with this one – episode 5, series 17 – the penultimate episode. And it’s not been a bad series, whether you’re a viewer from Minnesota or the 12 year-old Miss Clarkson. This week’s higlight rather depends on your point of view – do you consider Top Gear an entertaining car show or an entertaining show with cars?

Lotus CEO Mike Kimberley to step down on Friday, citing health issues

Lotus CEO Mike Kimberley is stepping down on Friday, as back problems are forcing him to prematurely call it a career. Kimberley will turn 71 in August. He's in his second stint at Lotus and has been CEO since 2006.