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Mercedes E 300 BlueTEC HYBRID – Africa to Goodwood on a single tank of fuel

The Mercedes E300 Hybrid – Africa to Goodwood on a tank of fuel It might cost more to buy a hybrid car than a regular ICE car, but if you do a lot of miles the fuel savings can be impressive and, with many modern cars, you can choose to use the extra electric motor for more performance when parsimony isn’t at the top of your agenda. A good example of a car that offers plenty of luxuries, decent performance and the ability to eke out a gallon of fuel further than you’d ever have thought possible is the latest Mercedes E 300 BlueTEC HYBRID. With a 201 bhp diesel engine and a 27 bhp electric motor, the Mercedes hybrid can get to 62 mph in 7.5 seconds, reach 155 mph and offers leather trim, COMAND, Climate and all the little luxuries that make time behind the wheel more bearable.

Jaguar F-Type UK public debut

Jaguar are giving the new F-Type its first UK public outing at the Lord Mayor’s Show in November - driven by Jessica Ennis. But that’s about to change as Jaguar has decided to debut their new sports car at this year’s Lord Mayor’s Show in London on 10th November. But just to make sure there’s an added bit of kudos for the new F-Type as it drives along London’s City Streets, Jaguar has roped in Olympic golden girl Jessica Ennis to cast a bit of the residual fairy dust from this year’s summer of sport with a photocall before the show and Jess behind the wheel as the Lord Mayor’s procession takes to the streets.

BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.