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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Ferrari F70 takes test laps

It's a strange world we live in when, even in my short-to-medium lifespan, we've gone from the 1980 Ferrari 308 GTSi making either 205 or 214 hp—depending on who you're asking—to the Ferrari F70, which is rumored to make 950 hp with its V12 and KERS system. I would put an Excel graph here, but just imagine a line going up at a 45-degree angle to infinity. With all of that in mind, here's about five minutes of the camouflaged supercar flying around the test track with fantastic audio of the Italian stallion in action.

Second Fisker Karma fire under investigation

Investigators hired by Fisker Automotive are looking into a Fisker Karma plug-in hybrid sedan that caught fire on Aug. 11 in a suburb outside San Jose, Calif. This is the second instance of a fire involving a Karma in the last three months.