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Design Contest: LA Design Challenge 2008

The entrants for the fifth annual Design Challenge, part of the Design Los Angeles automobile designers' conference, have now been announced. Nine Southern California automotive design studios - including Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen - have been pitted against one another and asked to develop a concept which best answers a brief entitled 'Motorsports in 2025'. "Automotive designers have always been fascinated with motorsports and this year's Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

Porsche 960 & Porsche Pajun on the way

A Porsche source has confirmed that Porsche are working on a smaller Panamera – the ‘Pajun’ – and a mid-engined Porsche 960. Now that Porsche has finally become part of VW, it can move forward with its plans to fill every supercar niche in the same way Audi is in a mission to fill – and create – every premium car niche. With two new models already officially confirmed as on the way – the Porsche Macan (a smaller Cayenne) and the Porsche 918 – Porsche’s minds are now firmly focused on the next two new models from Stuttgart – the eighth and ninth models in the range.

Mercedes-Benz Launches 'Style' Division

Mercedes-Benz has launched Style, the Stuttgart-based automaker's answer to BMW's DesignworksUSA design consultancy. Mercedes-Benz's Style sub-brand will be charged with designing bespoke luxury goods from aircrafts, to yachts, furniture and more. Its aim is to place the company in the avant-garde of the luxury market.