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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Range Rover Evoque Autobiography Dynamic gets 281bhp. Debuts at Geneva

Range Rover Evoque Autobiography Dynamic (pictured) gets 281bhp We’ve been expecting Land Rover to deliver a proper performance version of the Range Rover Evoque, even more so with the arrival of the impressively performing Porsche Macan. But if this new Evoque – the Range Rover Evoque Autobiography Dynamic – is the ultimate  performance version of the Evoque it’s not going to stand up on-road to the new Macan, even if it does look a lot better. Still, extra power and more goodies is never a bad thing, so an Evoque with 281bhp and more equipment is not to be sniffed at, even if it’s likely to cost £50k or more.

Dacia at Geneva: Dacia Duster – UK launch in 2012 +video

The 2010 Dacia Duster - coming to the UK in 2012. James May will be pleased. The ‘Renault for the budget conscious’ brand Dacia are to launch their cars in the UK starting in 2012, despite telling us when they revealed the Duster in December they had no plans for a UK launch.