Relay - Intermotor on 2040-parts.com

Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.

Fiat 500 Pink – now it’s the 500C convertible

The Fiat 500C Pink convertible hits the UK - but only 300 of them Fiat have been busy doing what BMW have done with the MINI – and Audi seem intent on doing with the new A1 – namely churning out special editions all over the place to keep punters interested and make sales. And it seems to work.  Buyers like something that stands out from the crowd and of which there will be a limited run. Step forward the Fiat 500 Pink, launched by Fiat a few months ago in the UK and limited to just 500 units.

Bonhams' Greenwich auction will show Italian rarities

The biggest star of Bonhams' seventh annual Greenwich auction will be the 1975 Lamborghini Countach LP400 Periscopica shown above, a pristine early example of the legendary wedge with a single owner and less than 10,500 miles -- its roof carried a groove cut into the sheetmetal that allowed light to hit the rearview mirror, providing a still-laughable semblance of rearward visibility. Of course, the door is always preferable. Just 158 LP400 Countachs were ever produced, before the firm moved on in 1978 to the outrageously styled LP400S.