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TRW unveils bag in roof airbag system for European customer

TRW Automotive Holding Corp. has developed a roof-mounted airbag that is designed to allow automakers create more space for interior styling compared with typical instrument panel airbags. The “bag in roof” airbag system deploys one airbag from the roof, protecting both driver and passenger, thus eliminating the need for a passenger-side airbag (usually found in the instrument panel).

GM transplants Chevrolet Volt technology into the Cadillac ELR hybrid

One of the headliners of the 2009 Detroit auto show, the Cadillac Converj concept, will become production reality. Cadillac confirmed some details on Wednesday afternoon and said that the coupe will be called the ELR. It will use a T-shaped lithium-ion battery pack, and a generator kicks on to extend range, similar to the Chevrolet Volt.

Future products: Kia seeks lively, upscale look

Kia's redesigned Optima sedan and the Cadenza replacement for the Amanti, both due next year, reflect an emphasis on creating a livelier and more upscale look for the once-bland brand. Indeed, styling has been a crucial element of Kia's new-product push in the past 18 months. The team at Kia Design Center America near Los Angeles--part of the automaker's global design network led by onetime Audi design chief Peter Schreyer--has helped set the new styling direction.