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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Chevrolet Volt a step closer to full power with preproduction cars

The Chevrolet Volt is nearing full power as preproduction cars are now prowling the roads around the General Motors Tech Center in suburban Detroit. These units show us what the real-world Volt looks like and bring together the final body, interior, electric powertrain and software for the first time. Some small details are lacking, such as the graining of the interior trim.

Mercedes SLS AMG GT3 – a taste of SLS AMG Black Series? UPDATE +video

The track only Mercedes SLS AMG GT3 With the New York Motor Show spluttering in to life across the Pond, we’ll have a number of show stories to cover to keep you up to speed, the first of which is the official reveal of the Mercedes SLS AMG GT3 track car. The Mercedes SLS GT3 will be an evocative site in the hands of customers going racing from 2011, reminiscent as it is of the hugely successful racing career of the original Mercedes Gullwing in the hands of iconic drivers of the 1950s such as Sir Sterling Moss. Mercedes have taken the road-going SLS AMG Gullwing and thrown a lorry load of carbon fibre in its direction.