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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Alfa Romeo MiTo GTA – some proper details

I know, we do keep moaning about car makers playing tease in the run-up to a car launch. And Alfa has been playing the game recently on the MiTo GTA, releasing a couple of pointless shots of the upcoming MiTo GTA (another Geneva launch). So pointless were they that we didn’t bother with them, but now we have a proper image it’s definitely worth a show.

Speakers confirmed for Interior Motives China Conference 2009

Seven new speakers have been confirmed for the 2009 Interior Motives from Car Design News conference in Shanghai, which will run from 21st - 23rd April. Brought to you by the team behind Car Design News and its quarterly interior design publication, Interior Motives, the conference will take place immediately after the two Shanghai Auto Show press days, and bring together the biggest names in Chinese, Asian and Western car design for a two-day program of interactive debate. Chaired by Director of the China Automotive Design Institute and former Nanjing Auto design director, Li-Chih Fu, this two-day summit will see some of the biggest names in the business gather in Shanghai to discuss the issues facing Western and Chinese carmakers searching for success in China.