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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Honda delays redesigned CR-V, warns dealers of more model shortages

Honda Motor Co. on Monday warned dealers of more vehicle shortages and said it would delay the fall launch of its redesigned CR-V crossover. American Honda Motor Co.

Hyundai shows its Blue2 hydrogen-fuel-cell vehicle in Seoul

Hyundai Motor Co. has unveiled a hydrogen fuel cell concept vehicle called the Blue2 that takes the South Korean automaker deeper into alternative-drivetrain territory. Hyundai is banking on the car to propel it to a leadership role in the race to commercialize fuel cell electric vehicles, a contest joined notably by such Japanese rivals as Honda Motor Co.