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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Citroen DS Wild Rubis SUV Concept: Official (+ Video)

Revealed this morning, the DS Wild Rubis Concept is a proper full-size SUV from the French car maker which, we assume, is being targeted primarily at China. Citroen’s history in recent years with full size cars has been poor, with no one but the French themselves buying them in any sort of reasonable numbers. But with the car buyer’s passion for SUVs – even full sized ones – we could see Citroen deciding to put the Wild Rubis on sale in Europe if the feedback is positive.

Renault Fluence launched

The new Renault Fluence is being built for the Turkish, Russian and Romanian markets Renault are aiming to make the Fluence the most attractive car in its class (their words), and say that beneath its ‘Strong, sporty interior’ it features a ‘comfortable cabin with loads of technology’. So there. The Fluence comes in at the top of the C segment in terms of size – it’s just over 15′ long – and comes pretty well equipped.