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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Hearing the call of the auto-show siren

Margery Krevsky walks over to a display case containing several hood-ornament reproductions. “This is probably the most famous hood ornament in the world,” she says, pointing to Rolls-Royce's “The Spirit of Ecstasy.” The story behind it “could be made into a movie,” as she put it. And it would be worth watching for car enthusiasts.

Ford Focus goes SEMA mad

A total of seven Ford Focus at the 2011 SEMA Show There’s nothing American petrolheads (perhaps we should say gearheads) like more than tarting up a car. Which explains why the relatively sensible Ford Focus is being pimped to within an inch of its life for this year’s SEMA show. The SEMA Motor Show is a trade-only gathering – despite which it gets around 50k visitors – which the organisers call the “premier automotive specialty products trade event – in the world.” It attracts trade visitors from across the globe to see parts, tools and components and the ‘SEMA’ special cars brought along by car makers and car modifiers.