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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Toyota Prius: Battery bottleneck limits Prius Output

Battery bottlenecks are hurting efforts to boost output of the Toyota Prius to meet booming demand, and the problem will likely persist into next year, a Toyota official says. "The new Prius model has been excessively popular, inconveniencing some of our customers, and the factories are working overtime at full capacity," Takahiko Ijichi, Toyota senior managing director, said Tuesday at the company's quarterly earnings announcement. "Unfortunately, the batteries are not catching up with demand.

GM, Ford roll out protection plans for car buyers

General Motors is following Hyundai and Ford in offering protection for car buyers who lose their jobs. A plan announced Tuesday morning called Total Confidence offers up to nine payments of up to $500 each if a car buyer loses his or her job in the first 24 months after the purchase. The plan covers loans and leases.