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Hyundai ix35 launches at Frankfurt

Th Hyundai ix35 at the Frankfurt Motor Show The exterior styling is Ford Kuga by way of VW Tiguan – but somehow more convincing. With the optional 18″ wheels it looks purposeful and aggressive, but even in stock form it looks great. Passenger comfort is well taken care of with a well thought-out cabin with lots of decent quality materials, and nice features like the panoramic roof, cooled glove-box and good connectivity.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Volvo uses Facebook to research new interior solutions

Volvo is using Facebook to conduct market research into how drivers use their cars' interiors via its new 'You Inside' app. Users are asked to create a personal profile that includes the car they drive, their lifestyle and a list of day-to-day items they keep inside their car. The aim is to identify new design solutions based around qualitative data.