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Hyundai to tone down ‘Fluidic Design’ for ‘Fluidic Precision’

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’. The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).

Audi A1 – the design tease

Audi are teasing the design of the new A1 in this latest video (below) If you’ve been living in a cave for the last few months you may have missed the news that Audi is about to launch what it hopes will be a MINI-bashing offering – the Audi A1. The A1 is actually destined for a public launch at the Geneva Motor Show in March – and Audi has threatened full disclosure for next month – but in the meantime it’s on a ‘Teaser’ blitz. We haven’t reported on every tease (we didn’t bother with the ‘Look – the new A1 has headlights’ one last week), but we have covered some, like the graffiti advert.

CAR's video guide to the 2010 Paris motor show

Rather than embroiling themselves in our live blogging from the 2010 Paris motor, the senior statesmen of CAR (executive editor Gavin Green, contributing editor Ben Oliver and European editor Georg Kacher) have instead retreated to the comfort of a Rolls-Royce Phantom to discuss the 2010 Paris motor show. Click on the video below to watch the three of them debate the themes, trends and stars of this year's Mondial de l'Automobile.Paris motor show 2010: the full A-Z reviewParis motor show 2010 – the CAR live blogParis motor show 2010: a reader's review