Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

College Exhibition: Creapole 2013

Creapole's class of 2013 used its end-of-year degree show to research many emerging areas for improved mobility as well as alternative research into emerging cultural trends towards certain OEMs. From healthcare infrastructure in Polynesia and raising road safety awareness in Italy, to car-sharing with a twist from Renault, each project delves into the socio-economic needs of various markets. Once again, Creapole delves into the human psyche and its prerequisite values that constantly shift and change.

Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.