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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Concept Car of the Week: Opel CD (1969)

Despite its sophisticated suspension and spacious interior, Opel struggled to sell its big Diplomat luxury sedan. It was 1968 and Opel simply couldn't compete with Mercedes-Benz, the leader in that segment by far. Bob Lutz, then a young executive at GM Europe, thought of using the sedan's chassis to create a large GT Coupe in an attempt to boost both its sales and profile.

Concept Car of the Week: Alfa Romeo Disco Volante (1952)

In 1951, straight after winning the F1 championship, Alfa Romeo surprisingly retired from racing. The tough post-war financial situation led the Italian brand to focus its investments towards more profitable projects such as the 1900 Berlina. The competition department stayed open on the condition of delivering a brand-boosting racecar for participation in the 1952 Le Mans and Mille Miglia races.